buoy is a marine technology company

Technology built for the water

buoy builds web experiences for the marine world: virtual boat shows, researched business profiles, and a boating platform arriving early 2027.

Boats filling Farley State Marina at the Atlantic City In-Water Boat Show Our work on the water
What we build

Three products, one idea: bring boating online without losing what makes it boating.

A boat on display in front of the Golden Nugget at the show

Virtual boat shows

A full boat show in the browser. Feature boats, dealers, and marine vendors, plus everything visitors need to plan a trip to the in-water show. No app, no downloads, works on any phone.

Exhibitor tents at the Marine Marketplace

The marine business network

Profiles of marinas, dealers, and marine service pros, researched by people and kept current. Free for businesses, always.

Boats Answers Marinas Services Records Early 2027

The buoy platform

One place for everything boating: a free marketplace for boats and gear, real answers for new boaters, every service your boat needs, and a tidy home for your boat's records.

Flagship work

Powered by buoy: the Atlantic City Virtual Boat Show

For 2026, buoy gave the Atlantic City In-Water Boat Show a second venue: the web. Visitors browse this year's feature boats, meet the dealers and marine marketplace vendors, and plan their visit before they ever reach the dock.

Sept 10–13, 2026 · Farley State Marina, Atlantic City

Visit acvirtualboatshow.com
acvirtualboatshow.com
The acvirtualboatshow.com homepage: Explore the boats before you hit the docks
From the docks Boats featured on the virtual show this year
Grady-White Freedom 345 Pursuit DC 365 Beneteau Antares 9 Everglades 395 CC Formula 360 CBR Cruisers Yachts 42 GLS
Our mission

Bring the whole boating world together.

Boating's information is scattered: boats in one place, marinas in another, answers nowhere. The buoy platform puts boaters, dealers, marinas, and marine service pros on the same page, with the marketplace, the answers, and your boat's records side by side.

When the information lives together, boating gets easier for everyone on the water.

Boats filling Farley State Marina at the Atlantic City In-Water Boat Show
Coming soon to a marina near you

Be first aboard.

The buoy platform arrives early 2027. Drop your name and email and we'll send you one thing: the news that buoy is in the water.

You're on the crew list. We'll send word the moment buoy is in the water. yeah buoy!

Our promises

Free for boaters. Free for businesses. Always.

Ranking is never for sale

Search results are never paid placement. Anything sponsored is labeled, and money never moves a ranking.

Boaters decide when to be known

Businesses never see who is browsing. A business learns about a boater when that boater reaches out, and not a moment sooner.

Free profiles, always

Boater profiles and business profiles cost nothing. That is the deal, and it does not change.

Contact

Work with buoy

Bring the virtual boat show to your city

buoy builds and runs web show experiences for in-water boat shows: feature boat showcases, vendor marketplaces, and visit planning, all under your show's name.

Ask about your show

Get your business on buoy

Claim your free profile when the platform launches, or say hello now and we'll hold your spot.

Join the crew list
Say hello: jon@buoyboating.com