buoy · Technology built for the water

What we build

Three products, one idea: bring boating online without losing what makes it boating.

A boat on display in front of the Golden Nugget at the show

Virtual boat shows

A full boat show in the browser. Feature boats, dealers, and marine vendors, plus everything visitors need to plan a trip to the in-water show. No app, no downloads, works on any phone.

Exhibitor tents at the Marine Marketplace

The marine business network

Profiles of marinas, dealers, and marine service pros, researched by people and kept current. Free for businesses, always.

Boats Answers Marinas Services Records Early 2027

The buoy platform

One place for everything boating: a free marketplace for boats and gear, real answers for new boaters, every service your boat needs, and a tidy home for your boat's records.

Case study

Powered by buoy: the 2026 Atlantic City Virtual Boat Show

For the 2026 Atlantic City In-Water Boat Show, buoy built a second venue: the web. Visitors browsed the feature boats, met the dealers and Marine Marketplace exhibitors, and planned their visit before they reached the dock. The lineup stays online after the show, open to search engines, so every boat keeps working for its dealer.

September 10 to 13, 2026 · Farley State Marina, Atlantic City Returns September 9 to 12, 2027

acvirtualboatshow.com

194 boatsfrom 17 dealers, each with its own page
42%of visitors who reached the sign-up signed up
2 in 3sign-ups came from the show’s own website
1 for 2visitors sent back to the show’s site for every two it sent over

Visit acvirtualboatshow.com

Our mission

Bring the whole boating world together.

Boating's information is scattered: boats in one place, marinas in another, answers nowhere. The buoy platform puts boaters, dealers, marinas, and marine service pros on the same page, with the marketplace, the answers, and your boat's records side by side.

When the information lives together, boating gets easier for everyone on the water.

Boats filling Farley State Marina at the Atlantic City In-Water Boat Show

Coming soon to a marina near you

Be first aboard.

The buoy platform arrives early 2027. Drop your name and email and we'll send you one thing: the news that buoy is in the water.

You're on the crew list. We'll send word the moment buoy is in the water. yeah buoy!

Our promises

Free for boaters. Free for businesses. Always.

Ranking is never for sale

Search results are never paid placement. Anything sponsored is labeled, and money never moves a ranking.

Boaters decide when to be known

Businesses never see who is browsing. A business learns about a boater when that boater reaches out, and not a moment sooner.

Free profiles, always

Boater profiles and business profiles cost nothing. That is the deal, and it does not change.

Contact

Work with buoy

Bring the virtual boat show to your city

buoy builds and runs web show experiences for in-water boat shows: feature boat showcases, vendor marketplaces, and visit planning, all under your show's name. In Atlantic City, 42% of visitors who reached the sign-up signed up, and for every two visitors the show sent over, one was sent back to the show's own site.

2026 Atlantic City In-Water Boat Show results Ask about your show

Put your boats in the show

Each boat gets its own page with photos, your dealership and a check-availability button that reaches you directly. In Atlantic City, browsing visitors swiped through 37 photos each, 2% of all visitors contacted a dealer, and the boats stay online and open to Google after the docks close.

2026 Atlantic City In-Water Boat Show results Ask about listing your boats

Get your business on buoy

Claim your free profile when the platform launches, or say hello now and we'll hold your spot.

Join the crew list

Call Buoy Boating: (609) 332-0862 Say hello: jon@buoyboating.com